Breeders Blog Posts

Which marketing channels will work best for your business

If you are juggling puppies, accounts, customers and marketing your business then you’re going to be pressed for time. That’s without taking into account family duties, socialising and housework. In order to get the most out of your time, you’ll need to focus on the marketing efforts that really work. Here’s a guide to the… Read more »

How to cut your marketing costs

Marketing a small business can be a strain, not only on your time but also on your bank balance. Sometimes it’s worth taking a step back from it all to work out what’s working and what’s just costing you money. Measure your return on investment This can often be challenging without lots of expensive software… Read more »

How charity work can help your business

As a dog breeder, you’re no doubt an animal lover and you’ll probably want to do your bit for animals around the world. As a result, it makes sense to combine your breeding business with some charity elements. This doesn’t mean you have to spend time volunteering at a dog shelter or give all of… Read more »

How to get the right kind of publicity for your breeding business

Press coverage is one of the most cost effective forms of marketing. Generally, it’ll only cost you your time to send a press release to a journalist. If that then makes it into the newspaper or magazine you’re targeting, you’re reaching a huge chunk of people in your local area. A lot of the publicity… Read more »

Six things your puppy owners are looking for

If you can understand your owners’ needs then you’re going to be able to serve them better and keep them happy. If you can pre-empt these needs then you’re going to be one step ahead of other breeders when it comes to finding those new owners too. Friendly service No one wants to speak to… Read more »

How to market your business through events

To show that you are a responsible breeder, customers are going to want to see your dogs. They’ll want to see puppies you’ve kept and raised, adult dogs, parents and any other pups you own. Getting out and about gives potential customers the chance to meet your dogs and fall in love. Go along to… Read more »

Marketing and promotion tips for dog breeders

If you can get your marketing right then you’re more likely to be able to sell your puppies in a timely manner as well as start to establish a waiting list for future litters. Word-of-mouth By far, one of the most valuable forms of marketing is word-of-mouth advertising. Unfortunately, this is one of those things… Read more »

How to use Google Places and why it’s a useful marketing tool

Google Places is a very powerful tool for any local business. That goes for dog breeders as much as it does for retailers and service providers. It’s a great way to connect with customers, give more information about the business and it allows customers to review your puppies and services so others know you can… Read more »

How to use a Facebook page to connect with potential puppy owners

Facebook is a great marketing tool and it works especially well when you have a visual business. People will always want to see pictures of your dogs and puppies. In fact, it’s important to show off images of your dogs whenever your can. Earn trust Trust is a big thing in a business like this… Read more »

How to encourage customers to leave reviews

Even if you have impeccable customer service, wonderful puppies and a fantastic website, how is a potential customer to know that? If you’re a new business, customers might be wary of trying you themselves. They may check to see what your past customers have said about you and your puppies, and if they can’t find… Read more »