If you are juggling puppies, accounts, customers and marketing your business then you’re going to be pressed for time. That’s without taking into account family duties, socialising and housework.
In order to get the most out of your time, you’ll need to focus on the marketing efforts that really work. Here’s a guide to the most popular marketing channels and how they might work for your business.
More than half the people in the UK now have Facebook so it’s a great place to reach them. However, you’ll need to ensure that you can reach them. A Facebook page only works if you have interested customers who have liked it.
They key to Facebook is to create posts that get shared. Once people start doing this your follower count is bound to grow.
To get the ball rolling you could try Facebook advertising. Set your budget, it doesn’t have to be very high, then set some demographics. A good way to do this is with interests. Perhaps target anyone who says they like dogs, or your type you breed.
Twitter is a great way to reach a wide range of people but a lot of businesses say it doesn’t convert into sales for them. The biggest benefit of Twitter is brand awareness. Simply by seeing your business around could lead to someone thinking of you next time someone mentions they want a puppy. You may never realise that sale came from this social network.
If you’re not getting a lot of results from Twitter, cut back on what you post and start to experiment. What sorts of posts get you the most retweets, which posts drive traffic to your website and how might you convert those visits into sales?
In order to be effective, where you advertise your puppies needs to have good reach and be simple to use. This means that it’s easy for customers to get in touch and easy for you to maintain your adverts too.
We’ve made www.puppies.co.uk easy to use for breeders and buyers. It’s free too, so what have you got to lose!
There are classifieds in most local newspapers and these can be good way to reach potential puppy owners. However, you need to make sure that you are getting a return on investment. If your weekly advert costs £50 and you get three sales over a month then it’s probably worth it but if the cost of the advert overtakes what you make onpuppies sold, then it’s not worth it.
If you sell a very interesting breed or specialise in show dogs then events might work very well for you. Get yourself a stand at one of the big dog shows – especially if you have a dog competing – let people meet your puppies and talk to you about what you do.
Whether or not these sorts of events work for you depends on the kind of puppies you breed and the people who typically buy them. If you’re selling non-pedigree family dogs then these kind of shows might not be for you. If you’re selling English bulldogs with a rich heritage, go for it.